How to create content that Google rewards and people trust
With AI misinformation on the rise, mastering E-E-A-T is the key to creating content that earns both trust and top rankings in 2025. Here’s how to master it.
How to optimize for featured snippets
Optimizing for featured snippets needs to be a key part of your SEO strategy in 2025. Here’s how to do it.
How to optimize images to improve site performance
SEO tip: Optimizing images is one of the easiest ways to boost your search rankings and improve site performance. Search engines prioritize fast-loading pages, and so do your users.
10 Black Friday Deals for Marketers
It’s the best time of the year to try new marketing tools – the Black Friday sales are too good. Here’s a roundup of 10 Black Friday deals that I’ll be shopping this year.
How to build local citations to improve SEO
Today’s issue is for anyone who has a local business or who does marketing for a local business. Here’s how to build local citations to improve rankings.
How to beat big brands in the SERPs
Big brands dominate the SERPs with their deep pockets and resources. But here’s the good news: you can outsmart them.
How long does SEO take to work? — a realistic SEO timeline
SEO is like nurturing a garden: it requires preparation, consistent effort, and patience. Websites must be optimized, high-quality content produced, backlinks built, and user engagement monitored.
“Our authority score is higher, why do they outrank us?”
Authority scores, DRs, DAs, they all focus heavily on your domain as a whole. But page authority and page rank still matter just as much, too.
Have FAQs in your content? Google will penalize you
Google’s Search Liaison dropped the mic on the SEO community. They made it clear that common SEO tactics are a 1-way ticket to getting slammed in algorithm updates.
Try these 3 CTA changes to increase conversions
Here are 3 call to action (CTA) marketing tips that will increase conversions on your website, emails, ads, and more: