How to forecast SEO costs, time to rank, and return on investment

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    SEO STRATEGY How to forecast SEO costs, time to rank, and return on investment: Ask yourself these 7 questions…​​1. Is it possible to rank for this in 3, 6, or 12 months?2. If I rank top 3, what is the CTR from organic search / expected clicks?3. How fast do I need a […]

How to 2x your organic CTR (real SEO breakdown)

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SEO STRATEGY How to 2x your organic CTR (real SEO breakdown): Hey you, look at that graph above! (*gasps*) I recently took a uSERP client from 167,000 organic clicks in 6 months to 1,000,000+ the following 6 months. That resulted in… – 1000s of users acquired each month – 498% increase in traffic – 2x […]

Unique root domains

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    SEO STRATEGY“Unique root domains” are destroying your SEO Here’s why:​SEOs have become way too obsessed with “unique root domains” for link building.​“We don’t want a link from there, we already have one!”​This is dead wrong. It’s outdated advice.​I’ve built links for 400+ brands and have droves of internal data on what works for […]