GEO/AEO is here to stay.
~27% of our agency’s inbound leads self attribute to LLMs.
SEOs can fight it all they want, but it’s driving real revenue right now.
The amount of leads my agency gets from LLMs is growing daily. Our branded search, direct visits, and homepage visits are growing.
This doesn’t mean that good SEO is forgotten. Hardly. Good SEO is still the 80/20 foundation.
LLMs just sometimes require more niche and specific approaches within the general SEO discipline to maximize results.
For example: link building is critical for SEO. Everyone knows that already. But certain links and mentions increase LLM citations + mentions more than others. Meaning you CAN tailor a strategy towards GEO within the SEO discipline itself.
Same with content. Various content types show more frequently in LLMs, even if they might not fit search intent for the query in Google’s results.
Now, with social, Reddit, YouTube coming into the mix of citation sources, SEO is becoming less siloed.
If you provide SEO services and GEO/AEO approaches, it’s YOUR JOB to explain how they relate, where the strategy might differ, and how to capture more market share for your potential clients.
It’s your job to communicate across disciplines and business sectors that were previously detached.
Great SEO can produce great GEO/AEO. But there are still more specific approaches you can take to maximize results, too.
Building well-rounded SEO + GEO strategies is going to drive insane results for businesses this year.
Already seeing this BTW.
In the last three months, we took a client from 46.7% to 56.7% brand mention rate across AI platforms, with Google AI Mode hitting 92% visibility. On the organic side, we moved 161 essential BOFU keywords into the top 3 Google positions and grew traffic value by $18.3K/mo.
