How I’d spend a $25k/mo content budget

If I were Head of Content at a $10M ARR SaaS with a $25K/month budget, here’s how I’d spend it to drive traffic and pipeline:

$10K – Link building & digital PR

Still the most underused lever in SaaS.

In 2025, search visibility isn’t just about Google rankings. It’s about getting cited in ChatGPT, Perplexity, Gemini. Backlinks are still the top trust signal across the SERPs and LLMs.

I’d focus on:

I’ve seen this strategy play out repeatedly with our clients at uSERP. Link velocity + smart targeting = compounding rankings and more AI inclusion. We even do this for ourselves and get many sales qualified leads per month from ChatGPT now.

$5K – High-quality, SEO-driven content (3–4 pieces/month)

Content is still the engine, but volume isn’t the strategy anymore. Every piece needs to drive revenue or reinforce a core funnel motion. I’d focus on BoFu and decision-stage content with embedded video, smart internal linking, and strong CTAs.

We recently made this switch with uSERP content, going from trying to publish 50 per month to just a few per month that spoke directly to our ideal customer profile with authority.

I’d also invest in original studies since these are link magnets and keep bringing in revenue long after its initial investment. For example, I generated $350,000+ in revenue in a single year from our State of Backlinks report, and it produces similar YoY revenue per year, on repeat now.

$4K – Generative engine optimization (GEO)

This is where most SaaS companies are behind. Generative engines are now the front door for discovery, but most content isn’t optimized to show up.

I’d rework key pages with:

$3K – Founder-led content + distribution

People trust people. I’d build a light async workflow to produce LinkedIn posts, prep short-form clips, and turn founder POVs into weekly newsletters. It builds authority, attracts talent, and feeds the pipeline.

It can be as simple as sharing what you’re doing to grow your company or your clients’ companies.

$3K – Video content + repurposing

I’d use this budget to turn top content into embedded explainers, product walkthroughs, social reels, and testimonial clips. It keeps people on your site longer and multiplies distribution without creating new assets from scratch.

Also, tons of high-value keywords are getting 1st page video placements – get there first and you can rank faster with video.

Want to get high-authority links every month? Book a a 15-30 minute conversation about your business, organic growth goals, and strategic insights directly with the senior team that will work with you as a client.

-Jeremy