With AI misinformation on the rise, mastering E-E-A-T is the key to creating content that earns both trust and top rankings in 2025.
Here’s why:
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79% of Americans worry about misinformation created by AI.
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52% say they are “very worried” about false information from AI.
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Google still uses tools like PageRank and backlinks to measure E-E-A-T.
Google’s focus on E-E-A-T is more important than ever.
Why E-E-A-T matters now
AI content and false information are changing how Google judges content quality. Here’s how it affects real-world results:
NerdWallet’s story:
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Lost website traffic in 2024
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Improved E-E-A-T signals
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Made content creation more transparent
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Kept over 70% of their organic traffic despite tough competition
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Bounced back from Google updates by focusing on E-E-A-T
Think of E-E-A-T like a badge of proof: In a crowd of people claiming to be experts, the ones who can prove their skills always stand out. Your content works the same way – especially when most people worry about whether what they read is true.
Mini-Tutorial: How to boost author expertise with LinkedIn Sales Navigator
Want to improve your authors’ E-E-A-T signals? Here’s how LinkedIn Sales Navigator can help:
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Sign up for LinkedIn Sales Navigator.
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Make a list of your content authors.
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Use the advanced search to find their industry awards, publications, and speaking gigs.
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Add this info to their bios and schema markup.
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Use the “Related Leads” feature to find experts to collaborate with on future content.
This helps build strong author profiles that show expertise to both readers and Google.
How to master E-E-A-T implementation
Step 1: Build your E-E-A-T foundation
Start by documenting your E-E-A-T process:
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How content is created
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How experts are verified
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Fact-checking steps
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How sources are cited
Mini-Tutorial: Analyze your site’s E-E-A-T with Screaming Frog
Screaming Frog can help you find gaps in your E-E-A-T. Here’s what to do:
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Download and install Screaming Frog SEO Spider.
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Enter your website URL and start the crawl.
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Go to the “Custom” tab and set up filters for:
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Author schema
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Expert bios
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Citation patterns
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Review the results to see where your E-E-A-T needs improvement.
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Export the data for a full E-E-A-T audit.
Step 2: Show authority in your content
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Publish original research.
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Include expert opinions.
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Share verified data.
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Build links with trusted sources.
Step 3: Optimize author signals
Focus on these areas:
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Add author schema markup.
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Link to credible external sources.
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Verify your authors’ expertise.
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Work on Google Knowledge Panel optimization.
This issue’s just a little preview from the Future of SEO Course! Want access to all five modules? You can check out this course (and 14 more free ones) right here.
-Jeremy
