How do you produce as much content as possible to scale organic traffic – without leaning into the AI side or spamming?
We’re talking content that will drive good quality traffic and, most importantly, a good return on investment.
The Content Velocity Framework will help you discover what’s holding you back from producing 20-50+ articles per month. Where are the slow or unorganized operations creating glass ceilings?
This spreadsheet and this framework will help you optimize content operations so you can produce more, faster, and better.
1. Specialize roles.
Many folks think: “We need to hire more writers and just have them write as much as possible.”
But it breaks down at scale because it becomes too much to manage. Specialize roles as much as possible. That’s why you should specialize roles as much as possible and have everyone working in parallel – writers, editors, strategists, etc.
Essentially an assembly line of folks who are great at what they do so we can scale content quality without compromising anything.
2. Create content-quality checklists and sourcing guides.
Create a checklist for any incoming writers or editors outlining exactly how your content should be created – making something subjective into something objective. Determine and define your internal standards and document them.
You’ll be able to tell at a glance: “Does this article meet your good quality standards?”
Spoon-feed writers exactly what they need when they need it. You should also pre-approve sources and internal and external linking by documenting these too.
3. Standardize your briefs and templates.
Create article templates for different content styles – then you’re not spending as much time creating briefs or completing edits.
Here are some examples:
1. Template articles – eg. “X templates for project management”
2. Alternatives articles – eg. “ClickUp alternatives”
3. Vs. articles – “eg. Monday vs. Wrike”
4. Question articles – eg. “What is X?”
5. Review articles – eg. “Software Review: Pros and Cons”
You can keep expanding these outline templates. These are just the common ones to get you started with standardizing content briefs.
To keep track of progress toward content velocity, here’s the spreadsheet I use to diagnose issues and find areas to improve. Using this spreadsheet will help you turn your content team into a lean, traffic-driving machine:
-Jeremy
