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Resources:
• Google explains why SEO best practices don’t always work
• Mastering Google Trends to improve your SEO
• How to get more Google reviews
If you want more SEO budget, you need to prove your ROI.
Here’s how…
SEOs are good at getting lost in the weeds. DR. Authority. Links. Content depth. Velocity of publishing.
Generally, that’s way too granular for executives.
Executives, unless they come from a direct SEO background, rarely care about the nitty gritty details.
They care about one thing:
Return.
Are your SEO efforts generating…
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Traffic
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Clicks
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Leads
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Sales
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REVENUE!
99/100 SEO reports I see don’t focus on the above metrics.
They focus too far in the weeds on nerdy SEO deliverables, not bottom-line KPIs.
The fastest, easiest way to get more budget is implementing Google’s free Looker Studio reporting.
You can create real-time dashboards that connect to GA, search console, and more. These show your exact, priority pages, traffic growth, conversions, and more.
If you want to prove the value of your SEO work, showcasing it front and center is just as important as putting in the work behind the scenes!
Create a real-time, live dashboard that shows the KPIs your executives have, not the nitty gritty details (like domain rating or links).
You can even make them branded and visually appealing for great reports each week, month, quarter, or year.
Focus on the big picture metrics of you moving the needle, and you’ll secure even more budget to double-down on growth.
Communicating the work you do is just as important as the work itself.
Focus on improving your dashboards and reporting just as much as you focus in improving your SEO skills.
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-Jeremy
