We’ve seen huge AI visibility growth with this client in just three months!
But, AI visibility, prompt tracking, measuring qualified leads from GEO, is still in its infancy. There are other core directional metrics we can use to understand if the strategy is working beyond AI tools.
Rand Fishkin (from SparkToro) shared really great data, concluding that AIs are highly inconsistent when recommending solutions. Tracking AI visibility, for example in tools like my screenshot here, should be used as a directional measure, not a final measure.
Tracking AI visibility, for example in tools like my screenshot here, should be used as a directional measure, not a final measure.
They give you first-look insights into whether or not your strategy is increasing citations, mentions, and thus overall visibility in various models. However, you can and should do more. Ask yourself: if AI visibility is increasing, what other metrics should also be increasing? Direct traffic, branded search volume, self reported attribution…and much more.
- Self-reported attribution: for form fills of any kind, post buyer surveys, etc, not just your demos and sales calls, ensure you are capturing self reported attribution at every stage from lead magnets to sales.
Tip: allow multiple selections or force multiple selection in your form. Nobody online hears about a brand from one source. Usually their last touch is self reported, yet LLMs are often the first step people take now. - Direct traffic: New data shows that LLMs are becoming a first step in the research process. And LLMs are not built to drive CTR from a brand mention. Measure your direct traffic! It’s a great directional signal that LLM mentions are increasing.
- Branded search: similarly, increases of branded search term volume is a great way to track GEO impact. If people are getting recommendations in LLMs, they are certainly going to Google (if not Direct, like above) and typing in your brand.
- Deep page / poor ranking page entry: this is a huge signal. Are specific pages generating lots of traffic, but have mediocre traditional SEO rankings? LLMs are likely citing them. I’ve seen this 100s of times over now.
These are just a few core ways you can better measure GEO efforts.
What are you doing right now to better track GEO impact?
-Jeremy
