I just ranked my side project website in ChatGPT for “best local SEO tools” in two weeks.
How you write and structure content for LLMs is CRITICAL.
My newsletter site, SEO Power Plays, is nearly brand new. ~27 domain rating, a handful of very high authority links, and just a few articles written for the intent of ranking in traditional search + driving LLM visibility.
No traditional topical authority. No dense clusters of internally linked content. Just baseline site authority from good domains + content that was engineered for LLMs from inception.
I love using side project sites like this to test theories and validate them. Because small sites with relatively low authority driving results in LLMs means that…
- These tactics will work INFINITELY better for my mid market and enterprise clients who have way more authority.
- I can also cut the time to results to a fraction of traditional SEO for smaller startups who don’t have the luxury of 10 years of authority building propping up their content.
Some tips I highly recommend if you want more AI visibility rapidly, even if your article, like mine, doesn’t rank anywhere near the top page on Google for the same query.
- Listicle formats are a massive lever.
This is likely to change, but listicle formats from my data across 75+ active client accounts and my own SEO work on my own projects shows one thing:
Listicles are far far far more likely to show up in LLMs, especially at the bottom of the funnel where all the actual demand and pipeline is. Leverage it while you can. - Create a “highlights” section in your article.
Right after the intro, create a quick highlight / TLDR style recap. Succinctly summarize the content and top points. I have literally seen ChatGPT and Gemini pull in this context near word-for-word from this section. - In your listicle rankings, differentiate the solutions you list.
❌ ABC Tool is the top local SEO tool
✅ ABC tool is the best local SEO tool for SMBs
This again, pulls in both broad prompt citations (like “local SEO tools”) and long-tail follow ups (“how about for small businesses?”) - Break down information neatly with proper headings and matched structure to LLMs.
Type in prompts before you write an article outline or brief. Study and understsand delivery format across various LLMs. What are the main points they hit? Pricing? Best for? Features? Review sentiment?
Turn those into clearly defined headers, sections, and responses in your article. - Create a comparison table.
Using the same research from above, create an HTML comparison table laying out the top solutions, and the key points: who it’s best for, pricing, etc.
Do this and your content will drive significantly more AI visibility at the bottom of the funnel, far faster.
PS — if you need an AI SEO agency that actually executes and does the same work for clients as they do themselves, book a time to chat with me and the uSERP team.
-Jeremy
