“SEO changes fast. Google updates their algorithm daily.”
False.
The websites that have won and will continue to win have done 4 distinct things…
1. Created an easy to navigate, organized, fast website with a positive user experience (technical SEO)
2. Created interesting, helpful content that matches the intent of the researcher (content)
3. Promoted that content to earn links, build authority, and grow their brand in the eyes of consumers (link building / pr / brand)
4. Did the above three steps for a decade and did not stop
We tend to overcomplicate SEO.
Yes, algorithms do change, but the core foundations of SEO don’t.
You can give yourself stress and anxiety daily by reading SEO news, or you can just tune it out and put your nose to the grindstone and actually do the work.
-Jeremy
