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Resources:
• How to choose the best AI visibility tool
• AI overviews glitch may hint at Google’s algorithm
• Most SaaS content will never show up in ChatGPT or Gemini. Here’s why and how to fix it.
If I joined a $10M ARR SaaS that’s plateaued as Head of SEO, here’s what I’d do in the first 30 days:
Most companies at this stage don’t need more content.
They need leverage. Fast.
Here’s my week-by-week breakdown:
Week 1 – Diagnose the decay:
✅ Run a traffic + conversion drop-off audit
✅ Identify top BoFu pages + key product pages that aren’t pulling their weight
✅ Spot what should be ranking — and why it’s not
✅ Pull AI engine visibility (ChatGPT, Perplexity, Gemini) for our brand
No assumptions. Just patterns. This week tells me why we’re plateaued, and where we can win fast.
Week 2 – Build the MoFu to BoFu bridge:
Most SaaS companies over-index on MoFu blog content.
I’d shift the focus to:
• Product-led use cases
• Pain-point landing pages
• Comparison + integration content
• Mini case studies baked into pages
This is where pipeline lives, but most SaaS brands bury it.
Week 3 — Turn the brand into a source:
Backlinks aren’t just for SEO anymore — they drive AI citations and perceived authority.
I’d kickstart:
• Digital PR outreach for industry insights
• Founder quote placements
• Podcast guest spots (lightweight, high trust)
• Top-of-funnel linkable assets (think: mini reports, trend breakdowns)
Google and Gemini both love a trusted source. So do buyers.
Week 4 – Distribute:
SEO is no longer an isolated channel — it’s one part of your distribution engine.
I’d activate:
• Founder-led LinkedIn posting (simple async workflow)
• Repurposed snippets from top content → video, carousels
• Structured content for AI summarization: TL;DRs, semantic headers, clean schema
At this point, we’ve built the machine. Now it’s time to pour fuel on it.
If you’re stuck at $10M, don’t scale what isn’t working. Sharpen it.
SEO at this stage is less about traffic, more about traction.
See you in the next issue!
-Jeremy
