This issue is sponsored by: Morningscore
Are you ranking in ChatGPT?
Most SEO tools track Google. But what about AI-generated answers?
Morningscore just launched a suite of new AI tools, including their ChatGPT Citation Tracker. It shows whether your brand shows up in AI responses (and exactly where).
It’s part of their new AI beta, and it’s free for 45 days.
See if your brand’s being mentioned where buyers are asking questions.
Resources:
• YouTube is testing AI Overviews in its search results
• How is answer engine optimization different from SEO?
• If you’re a founder or growth leader, these SEO mistakes might look familiar
Link building is broken — but PR isn’t.
You can buy 100 links a month and still have zero authority.
Why? Because Google, Gemini, and even ChatGPT are smart enough to tell the difference between a mention that matters…and one that’s just there for show.
Here’s where most link building goes wrong:
❌ It’s transactional
❌ It’s irrelevant to your ICP
❌ It never gets read, shared, or cited
❌ It doesn’t build real trust signals across the web
So you get a vanity spike in Ahrefs…and nothing else.
PR, on the other hand, still works when it’s done well:
✅ You earn citations from sites that matter in your space
✅ You build topical authority for the right pages (product, BoFu, features)
✅ You get quoted as an expert, not just hyperlinked in a roundup
✅ And when Gemini/ChatGPT crawl it, you actually get included
We’ve seen this firsthand at uSERP.
The right links are getting better rankings and citations in generative engines.
This is why we’re doubling down on the PR side of our link building strategy.
Less outreach. More relevance. More real signals.
-Jeremy
