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Most SEO content still chases keywords.
But the best SaaS companies in 2025?
They’re building tools, templates, and experiences that are the content.
In his SEO Power Plays episode, Denys Velykozhon shared a perfect example:
At Fortra, he built an email header analyzer — a free, product-adjacent tool that helped their target audience spot deliverability issues.
The result?
→ Thousands of backlinks
→ A steady flow of qualified traffic
→ And a clear bridge between value and product adoption
No blog post could’ve done that.
Because this wasn’t content for content’s sake — it was content as a product.
This is the new SEO strategy:
✅ Free tools that solve a slice of the core problem
✅ Templates that show how your product works in context
✅ Generators, graders, checkers, and mini apps tied to your use cases
This is product-led SEO. And it works.
If you’re ranking but not converting…
Or publishing but not earning links…
Ask:
Are we creating actual value, or just more blog posts?
What’s the most effective product-led content asset you’ve seen (or built)?
Resources:
• How to use competitive audits for AI SERP optimization
• How to measure topical authority in 2025
• Will AI replace SEOs?
-Jeremy
