“SEO is dead.” “Content doesn’t work anymore.” “AI is killing organic traffic.”
Meanwhile, smart companies are getting cited by ChatGPT 10x more than their competitors.
The reality? Your 2,000-word SEO masterpiece is invisible to LLMs that want chunked, structured answers…not content marathons.
Here’s what we’re seeing work at uSERP for LLM optimization:
❌ What’s failing: Broad keyword targeting and wall-of-text content
✅ What’s winning: Specific buyer intent queries with structured answers
The 4-step playbook:
→ Target LLM-surfaced queries — “Best [X] tools,” comparison prompts, and “how to” queries that actually trigger AI responses. We skip broad keywords entirely.
→ Lead with context-rich answers — First 150 words must include a clear topic ID and direct answers. LLMs need disambiguation to avoid brand confusion.
→ Structure for AI chunking — H1/H2/H3 hierarchy, JSON-LD schema, Q&A blocks. Pro tip: Test your content against Claude — can it parse and cite your key points?
→ Build LLM-visible authority — Reddit, Quora, industry forums. One of our e-commerce clients saw 180% more Perplexity citations after just 7 strategic Quora placements.
This is where content marketing is heading in 2025. Not more content, but better structured content that AIs can actually understand and cite.
| Resources: |
| • How you can track Brand Authority for AI Search |
| • The new marketing war isn’t for clicks – it’s for memory |
| • Does being mentioned on highly linked pages influence AI mentions? |
See you in the next one!
-Jeremy
