“SEO is dead.” “Content doesn’t work anymore.” “AI is killing organic traffic.”
Meanwhile, smart companies are getting cited by ChatGPT 10x more than their competitors.
The reality? Your 2,000-word SEO masterpiece is invisible to LLMs that want chunked, structured answers…not content marathons.
Here’s what we’re seeing work at uSERP for LLM optimization:
❌ What’s failing: Broad keyword targeting and wall-of-text content
✅ What’s winning: Specific buyer intent queries with structured answers
The 4-step playbook:
→ Target LLM-surfaced queries — “Best [X] tools,” comparison prompts, and “how to” queries that actually trigger AI responses. We skip broad keywords entirely.
→ Lead with context-rich answers — First 150 words must include a clear topic ID and direct answers. LLMs need disambiguation to avoid brand confusion.
→ Structure for AI chunking — H1/H2/H3 hierarchy, JSON-LD schema, Q&A blocks. Pro tip: Test your content against Claude — can it parse and cite your key points?
→ Build LLM-visible authority — Reddit, Quora, industry forums. One of our e-commerce clients saw 180% more Perplexity citations after just 7 strategic Quora placements.
This is where content marketing is heading in 2025. Not more content, but better structured content that AIs can actually understand and cite.
See you in the next one!
-Jeremy
