Search is shifting.
It’s not just about Google anymore: it’s about being the answer across Gemini, ChatGPT, Perplexity, and beyond.
So we’ve been asking the smartest SEOs we know on SEO Power Plays:
What are you actually doing to show up in LLMs?
Here’s what keeps coming up:
✅ 1. Authority matters more than ever
Getting cited in AI tools isn’t about “keyword targeting.”
It’s about who you are and who trusts you.
The consistent play:
→ Invest in high-authority backlinks from niche-relevant publications
→ Get quoted as an expert in industry media
This is digital PR with actual distribution value…not just link metrics.
✅ 2. Structured content wins TL;DRs.
Semantic headers. Schema markup. LLMs need clean content to summarize and cite you. Top operators are:
→ Adding 1–2 sentence takeaways at the top of every page
→ Formatting content with question-based headings
→ Reworking priority pages to be LLM-parsable first, SEO-optimized second The goal? Don’t just rank…be quotable.
✅ 3. Original insights get pulled into answers
If your content is generic, it won’t surface.
If it has perspective, unique data, or a real-world example? It has a shot.
We’re seeing success with:
→ Founder POVs baked into content
→ Customer stories as source material
→ Mini research pieces and industry analysis with backlink potential
This is what AI engines want: signal, not noise.
The smartest SEOs I’ve talked to aren’t chasing traffic anymore.
They’re chasing trust.
And that’s how you get discovered, cited, and clicked…in both Google and LLMs.
What’s your best play so far for showing up in AI search?
| Resources: |
| • An AI-powered process to diagnose E-E-A-T issues |
| • 6 key findings from marketing leaders on the state of AI in marketing |
| • This AI tool helps you get a top ranking article in just minutes |
See you in the next one!
-Jeremy
