Google’s algorithm was LEAKED…

Google’s algorithm was LEAKED…

And to no surprise, links are critically important and Google has their own calculation of authority.

I’ve been saying this for years.

I’ve literally seen it first hand on over 400 client websites in nearly every industry you can think of…

We have built links and run strategy for billion dollar brands, local shops, and everything in between.

And time and time again, links are what actually moved the needle.

This isn’t experience from one website I’ve built or owned, or one company I’ve worked at for 10 years…

As an agency owner, I have had the privilege of working with 100s of clients and websites.

Meaning I get to see what works across the industry at scale, and draw real conclusions from concrete data!

Where 1 website might be correlation, 100s of sites with the same approach is a strong data set to base your SEO thesis off of.

Yes, poor quality links are getting filtered out with ease by Google.

But many mistake that for: “links are dead.”

In reality, it’s the opposite:

Good backlinks are more powerful than ever before.

Why?

They are brutally hard to get and earn.

Objectively, all content pieces on the first page of any given search result are “good.”

So, what really separates them? How does Google then decipher, out of those 10 pages, which is actually going to rank first?

The ones that are linked to from reputable websites saying “this article is the best resource on the subject.”

Build. More. Links.

-Jeremy