If you think adding more content to your website means more traffic and overall growth…
You couldn’t be more wrong.
It’s not just about content velocity.
You need 2 things to be at the top:
→ Quality content
→ Relevance to your audience and niche
Multiple case studies have shown that if you cut 30-50% of your site’s low-quality content, the overall site quality rank improves significantly.
It works because low-quality content is weighing down your high-quality content.
Typically Google will rank a website with only good content higher (first 2-3 pages).
So easy enough… right?
Before you get trigger-happy on your site, you’ll want to look at the data.
To identify your worst-performing content, you can perform a content audit to find:
1. Bad URLs and broken links
2. Traffic from an organic search for the last 90 days
3. Landing pages with low time-on-site
4. Content with fewer social shares and backlinks
Once you’ve got all the data in front of you, put it on a dashboard.
Create an excel sheet with 3 tags:
1. Leave it as it is
2. Remove
3. Improve
Carefully analyze all the data and create an in-depth summary of the reasons.
A comprehensive summary would look like this:
10 pages marked for removal (broken link) 3 pages to rewrite (no social share) 5 pages marked to leave as is (best content)
The last step is to take action to improve it.
1. Remove the pages marked
2. Hire a good copywriter to improve the content that you need to rewrite
3. Find out why your best content is your best and how to replicate it
Get out there and start pruning ✂️
-Jeremy
Resources:
• 13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced
• Algorithm updates have become the biggest risk in SEO
• How to build an effective SGE strategy for Google’s AI Overviews
