“We can’t find good link builders”
*caps budget at $300 per link….
The biggest problem is that people don’t want to pay the cost of a good link, which in turn hamstrings the person they are paying into making links fit that arbitrary budget they have set in their mind as “fair” …
…mostly because they have never spent a real day trying to get links without their DR94 company email
Let’s say you want to pay $300-500 max for a link.
Cool, how much does the following cost?
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Analyze the site and niche via expensive SEO software
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Develop a large list of reputable, authoritative, legit sites in that space that aren’t competitors and would be willing to potentially link out (again, using expensive credit based SEO software to make sure all domains are good)
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Use expensive credit-based software to find all emails and contacts
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Use more expensive software to send targeted campaigns
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Develop copy and sequences (read: pay a copywriter)
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Read through all the responses and repeat step 2 because half of the sites will ask you for money and are link farms on the back-end
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Get accepted? Cool, time to come up with 5-10 topics, i.e, spend an hour researching their site and niche to find topics they won’t reject
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Cool, approved? Outline / content brief using another expensive credit based tool.
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Outline good? Cool, time to pay a writer to write 2,000 words. I.e, more money.
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At least 1 round of edits if a legit website, maybe 2-3 if HubSpot or similar size within a given niche.
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Hope and pray the link is not removed and if it is, the link builder takes all risk of loss.
I have done it, for 10 years, and it costs a lot more than $500 to do, per link.
So, most people end up paying $300-500 per link, again because they think that’s arbitrarily “fair” … and then complain they aren’t a Forbes full feature, because well, with that kinda of CPL, what does one expect…?
…a 2,500 word article on the best website in the world with a gushing mention of a client’s generic article with perfect contextual relevance in front of 900,000 monthly organic visits?
If you want filet mignon, pay for the filet mignon. Or don’t. But don’t complain when they don’t serve it to you.
-Jeremy
