Spy on your competitor’s content upgrades to see their influence on traffic growth

SEO tip: Spy on your competitor’s content upgrades to see their influence on traffic growth.

How? Ahrefs has a new Content Changes feature that’s like a “WayBackMachine” for SEOs.

Ahrefs now displays historical page content changes in two different tools:

Here’s a step-by-step guide on how to use this feature to spy on your competitors and see which improvements led to traffic growth (so you can do the same):

Step 1. Plug in a competitor’s URL in the search bar

Step 2. Enable Content changes in the Overview chart

See when content updates influenced performance by hovering over the green circles.

Step 4. Click on View pages to open the page in Page Inspect

You’ll see a side-by-side comparison of the content changes.

Step 5. For extra info, open the Top Pages report

Here you’ll see all of the “money” pages. Pick two dates to compare the change in pages. Then check the Content changes column.

See if the content changes are responsible for traffic spikes or dips. 

Then you’re ready to plan your own content updates, prioritizing the ones that are likely to have the biggest impact on traffic (and revenue).

-Jeremy 

Thanks to Ahrefs for sponsoring this issue of SEO Power Plays! It’s never been easier to start than with the new $29 starter plan.