The single biggest reason SEO “doesn’t work” for brands?
Unrealistic expectations.
Brands that have never invested in SEO will wonder why they can’t compete in 6 months against a brand who’s invested in SEO for 10 years without stopping.
Maybe…it’s because they’ve been in the game 20x longer?
And don’t get me started on brands looking to “test the waters for a month.”
That’s a creative way of saying “I like to burn my money for fun!”
Doing 1 month of something is rarely enough to make an impact.
Do you see abs after a month at the gym? No.
SEO is a long-term game.
If you want short-term results, you don’t want SEO.
And if you think you can invest for 3 months and then “wait and see what results we get,” you don’t understand SEO well enough to invest, and will likely burn your cash.
Why?
SEO is like a freight train. Just because YOU got off the train, does not mean the freight train stops moving.
-Jeremy
