You’ve seen the hot takes:
“SEO is dead.”
“AI makes Google irrelevant.”
“58% of searches end without a click.”
All noise. None of it helps you grow.
Here’s the truth: AI search engines don’t replace SEO. They depend on it.
ChatGPT, Perplexity, Gemini… they’re all pulling from the same top-ranking, authoritative sources Google already trusts. Not from page 600 of the SERPs. Not from random brands with zero credibility.
If your business already produces authoritative content and earns coverage in trusted places, you’re halfway there. You’re already “optimizing for AI.”
Tomorrow, Gordon Meagher, VP of SEO at my agency uSERP, is hosting a live webinar to break down what’s real about LLM optimization in 2025, and what’s B.S.
What you’ll learn:
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Why AI interfaces change how answers are delivered, not what sources they trust.
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The myths to ignore (like “you can pay to get into ChatGPT” or “prompt hacks force mentions”).
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The fundamentals that still matter most: content, authority, backlinks, relevance.
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Practical ways to adapt: structuring content for AI parsing, entity clarity, and prompt testing.
The framework:
Gordon will walk through the framework we use at uSERP:
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LLM visibility audits to see where competitors show up.
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Structured, entity-driven content designed for AI summarization.
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Expanding your authority footprint across listicles, directories, and forums AI relies on.
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Ongoing prompt mapping and testing to stay ahead.
Why attend:
We’ve worked with 500+ brands, from scrappy startups to Fortune 100s. The winners aren’t chasing hype. They’re doubling down on fundamentals, adapting for AI distribution, and pulling ahead while competitors get distracted.
Details:
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When: Tomorrow (Monday, August 18th at 3pm EST)
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What you’ll get: The full playbook, a Q&A with Gordon, and the recording + slides in your inbox within 48 hours.
Reserve your spot now.
Time in the market beats timing the market. The brands that adapt fundamentals to the AI layer today will dominate visibility for the next decade.
