“This AI workflow automated my SEO, I fired my $500k/yr team.” CoMmEnT “Ai SLoP” fOr ThE GuiDe.
No, it didn’t. Please cut the BS.
If you fully automated your SEO and fired your entire SEO team, you were never doing real SEO to begin with. You were doing busywork and calling it strategy.
You were updating meta titles in Yoast and calling it an SEO program. And if you actually fired your entire SEO team, and you are using that as your hook to get LinkedIn likes… yikes.
You cannot automate deep subject matter content meant for bottom of funnel buyers where nuance, credibility, and industry context actually matter. You cannot automate the acquisition of real authority links from reputable publications. You cannot automate strategic decisions around budget allocation, internal constraints, and competitive tradeoffs. You cannot automate calls with your customers to learn the idiosyncrasies of their decision to choose you and not competitors, then working that information and language into content that drives $500k/yr deals.
Automation is useful for efficiency. It removes friction. It speeds up execution. You can build amazing AI systems to better analyze data at scale. But it does not create strategy, judgment, leverage, or true brand sentiment.
It does not do the hard work of brand building, off-page SEO, and writing real subject matter expertise content based on the subtle patterns you hear on sales calls. It can’t pull from the conversations that happen at conferences or in closed-door demos. It can’t replace the off-the-record context you only get by being close to customers.
If you “automated all of SEO” you were not doing real SEO to begin with. And even if you magically get your AI articles to rank, when an in-market prospect with purchasing power reads your “it’s not x — it’s y” AI slop article, they can tell, and are going to click away faster than they arrived.
AI content fatigue is real. And it’s becoming easier to spot by the minute.
Use AI to improve everything you are doing, that’s amazing. But don’t act like you can automate all of SEO…not when half of SEO is off-page efforts on domains you have zero control over.
If you’re asking ChatGPT to “act like a CMO and create me a content strategy”…you’re not gonna make it.
Enough with the low effort AI garbage for clicks and engagement.
Anyone actually versed in driving business outcomes from an SEO strategy sees this for what it is: engagement bait fiction from those who’ve never presented a successful SEO campaign to a team of executives.
