If you’re investing in SEO and GEO/AEO this year, be selective on who you partner with.
The amount of purely misleading content about SEO and LLMs on LinkedIn has reached all time highs.
You cannot rank first on ChatGPT. That’s fundamentally not how LLMs work.
AIs are highly inconsistent when recommending solutions. LLMs are probabilistic and they’re meant to give unique answers. There is no consistent #1 ranking brand.
The amount of times I have seen a Google Search Console screenshot showing metrics from Google search as “proof” that someone’s LLM strategy is working is nonsensical.
Clicks are not what you track to determine visibility in generative engines. CTR from ChatGPT is abysmal because it’s not designed to be a list of links.
What you should be tracking is self-reported attribution, branded search growth, direct traffic, deep page entry, etc.
Looking broadly, track visibility percentages across dozens to 100+ prompts you execute multiple times from multiple devices.
Focus on building a cohesive, complimentary strategy between traditional SEO + AI. Look at core prompts that could serve your business as the solution, and understand how LLMs are coming to that conclusion.
More often than not, it boils down to:
- Some prompts will pull from the brands website to cite and mention the brand (owned SEO content on your site where ChatGPT mentions you and cites you as the reason it mentioned you)
- Some prompts will pull from third-party comparisons, listicles, directories (link building / off page SEO)
- Some prompts will pull from Reddit, social, and YouTube (forums, social, public town hall type content)
👉👉 Track, measure, and understand the intent behind these prompts, why different source materials are cited, and reverse engineer your strategy to build consensus across those common touch points: your website (content marketing), third party sites (link building), directories (off-page SEO), social/forums (off-page).
PS — if you need an AI SEO agency that actually executes and does the same work for clients as they do themselves, book a time to chat with me and the uSERP team.
-Jeremy
