Keyword research is shifting from broad to micro-intent
This changes everything about keyword research: LLMs often default to their internal knowledge for broad queries like ‘What is CRM software,’ but switch to live retrieval for specific, intent-rich prompts. When users ask broad questions like “what is CRM software,” Claude and ChatGPT often won’t even search the internet. They’ll just spit out generic answers […]
LLM Optimization in 2025 – What’s Real, What’s B.S., and How to Do It Right
AI search is overtaking Google. 90% of what you’ve heard about “LLM SEO” won’t move the needle. Watch this video to see what actually works in 2025.
The most worthless SEO metric
“58.5% of Google searches now end without a click”…….is the most worthless SEO data I’ve ever seen. The vast majority of Google searches are basic searches not meant to have clicks in the first place. Unless you are a media publishing brand that relies solely on mass page views to monetize, this metric should vanish […]
How I answer “Is SEO still worth it?” (spoiler: it is)
Over the past few months, I’ve been getting the same inquiry from prospects at uSERP: “Our organic traffic is down X% despite following SEO best practices. Is SEO still worth investing in?”
Link building in 2025 isn’t about link quantity
Link building in 2025 isn’t about link quantity. It’s about becoming the ONE brand LLMs trust enough to cite. ChatGPT doesn’t care about your 500 generic blog backlinks. It scans for authority signals from sources it inherently trusts — and picks ONE winner per query. Here’s what’s actually moving the needle: Most agencies are still […]
“SEO is dead.AI is killing organic traffic…”
“SEO is dead.” “Content doesn’t work anymore.” “AI is killing organic traffic.” Meanwhile, smart companies are getting cited by ChatGPT 10x more than their competitors. The reality? Your 2,000-word SEO masterpiece is invisible to LLMs that want chunked, structured answers…not content marathons. Here’s what we’re seeing work at uSERP for LLM optimization: ❌ What’s failing: […]
8 top AI SEO tools dominating 2025
From continuous refresh to AI SERP insights, this stack’s got it all.
How I’d spend a $25k/mo content budget
If I were Head of Content at a $10M ARR SaaS with a $25K/month budget, here’s how I’d spend it to drive traffic and pipeline:
How to outrank big brands
Big brands dominate the SERPs with their deep pockets and resources. But here’s the good news: you can outsmart them. Here’s how:
Text-only SEO is limiting your visibility
Multimedia content represents a massive untapped opportunity. In this issue, I’ll show you how to properly optimize images, videos, and podcasts to capture featured snippets, rich results, and top positions across all search verticals.