Enterprise brands don’t lose in SEO because their content sucks. They lose because….
Enterprise brands don’t lose in SEO because their content sucks. They lose because their systems suck. Every week I talk with enterprise companies who have brilliant writers… yet flat traffic with minimal revenue from organic as a %. Great content does nothing when the underlying system is broken. The companies that win aren’t producing 1000s […]
“This AI workflow automated my SEO, I fired my $500k/yr team”
“This AI workflow automated my SEO, I fired my $500k/yr team.” CoMmEnT “Ai SLoP” fOr ThE GuiDe. No, it didn’t. Please cut the BS. If you fully automated your SEO and fired your entire SEO team, you were never doing real SEO to begin with. You were doing busywork and calling it strategy. You were […]
SEO tip: Try these 2 tactics to start 2026 strong with short-term SEO wins
2 SEO tactics to start 2026 strong with short-term wins: 1. Do a backlink audit and find the pages on your site with the most backlinks from high quality sources. Then do two key things: 1) Optimize these pages for conversions to capitalize on that referral traffic Add a CTA to join your newsletter, embed […]
My 2026 content marketing prediction
Brands that (A) use SME writers who add personality, real customer language, stories, and conversations that don’t exist online and (B) build AI systems pulling from internal libraries of documented customer conversations, data, and more will dominate content this year. Brands that use AI not as a fake expert to churn out mass content but […]
The #1 AI visibility lever you can pull today
I keep reviewing AEO strategies that look great on paper yet miss the biggest AEO lever that currently exists to quickly drive SQLs and revenue. Everyone’s obsessing over prompts, schemas, and content tweaks in AEO. Yeah, those are great. But 999/1000 times a brand is mentioned by LLMs as a recommendation to a prompt at […]
Enterprise SEO fails when it’s run like startup SEO
Enterprise SEO fails when it’s run like startup SEO. Most of our clients at uSERP today are enterprise. But I’ve spent the last decade doing both, and this in-house uSERP framework has been core since day one. I’ve taken startups from zero, as in literally creating their first blog parent page, to outranking NerdWallet in consumer finance in […]
The Economist just cited Google as their biggest traffic driver….
We’re in our best SEO era yet. The Economist literally just cited Google as one of their biggest traffic drivers at Semrush’s Spotlight conference. Last week I spoke to Katerina Clark, Head of Optimizations at The Economist and she gave me an exclusive look at how SEO continues to be a critical growth channel for […]
If you’re comparing AI/LLMs and SEO as competing channels, you’ve lost the plot…
If you’re comparing AI/LLMs and SEO as competing channels, let alone ditching SEO for AI, you have lost the plot… People keep calling it “the AI era” and saying “SEO is dead” They must hate data, facts, and reality…..? LLMs are not and never were intended to be a replacement for the traditional search engine. […]
I asked 3 top SEOs about how AI’s reshaping the futureI search…
Earlier this October, I asked some of the top SEOs about AI and what they said was insane… What are the real, ground-floor SEOs who are actually doing client work seeing? Since part 1 was met with huge interest, here’s part 2 of the conversation. This time, I asked how they see AI reshaping the […]
AI grifters want you to think “SEO is dead” and “new SEO” is wildly different
AI grifters want you to think “SEO is dead” and “new SEO” is wildly different. They’re dead wrong…. There are an insane amount of “gurus” on LinkedIn — with 0 clients or successful projects yet 50,000 followers by the way — claiming that SEO as we know it has flipped the script overnight. It hasn’t. […]