I asked 4 top SEOs about AI, what they said was insane…
AI, LLMs, GEO, AEO. It’s all the rage. But what is the reality? What are the real, ground-floor SEOs who are actually doing client work (and not just posting junk on Linkedin based on zero experience for clicks) seeing? I asked 4 of the top SEOs. What they shared with me was insane. Here’s who […]
99% of “How to rank in ChatGPT + AI Search” advice is literal bulls****
99% of “How to rank in ChatGPT + AI Search” advice is literal bulls****. It’s like we’re back in 2010 peddling SEO hacks… ???? “Update your post to say it was published today for freshness” ???? “Spin up a dozen Reddit accounts and sneak in mentions” ???? “Drop an llms.txt file and pray” Everyone’s chasing […]
“ChatGPT pulls from page 2-4 of Google, no need to rank #1….”
This is the single worst SEO advice I’ve ever heard. And it’s being shared daily on LinkedIn by your favorite “SEO influencer” who has never had a real client case study in their life. LLMs are distribution amplifiers, not platform replacements. The data shows: AI adoption has actually increased traditional Google search volume, not decreased […]
Google just said “Good SEO is good GEO”….
Everyone is racing to sell you on some fancy new GEO/AEO/LLM approach. But when you break it down and ask them to describe how the approach differs from SEO, they can’t. And the answer is simple: while, yes, there are some new things that you can do to increase visibility across LLMs…and LLMs can pull […]
Keyword research is shifting from broad to micro-intent
This changes everything about keyword research: LLMs often default to their internal knowledge for broad queries like ‘What is CRM software,’ but switch to live retrieval for specific, intent-rich prompts. When users ask broad questions like “what is CRM software,” Claude and ChatGPT often won’t even search the internet. They’ll just spit out generic answers […]
LLM Optimization in 2025 – What’s Real, What’s B.S., and How to Do It Right
AI search is overtaking Google. 90% of what you’ve heard about “LLM SEO” won’t move the needle. Watch this video to see what actually works in 2025.
The most worthless SEO metric
“58.5% of Google searches now end without a click”…….is the most worthless SEO data I’ve ever seen. The vast majority of Google searches are basic searches not meant to have clicks in the first place. Unless you are a media publishing brand that relies solely on mass page views to monetize, this metric should vanish […]
How I answer “Is SEO still worth it?” (spoiler: it is)
Over the past few months, I’ve been getting the same inquiry from prospects at uSERP: “Our organic traffic is down X% despite following SEO best practices. Is SEO still worth investing in?”
Link building in 2025 isn’t about link quantity
Link building in 2025 isn’t about link quantity. It’s about becoming the ONE brand LLMs trust enough to cite. ChatGPT doesn’t care about your 500 generic blog backlinks. It scans for authority signals from sources it inherently trusts — and picks ONE winner per query. Here’s what’s actually moving the needle: Most agencies are still […]
“SEO is dead.AI is killing organic traffic…”
“SEO is dead.” “Content doesn’t work anymore.” “AI is killing organic traffic.” Meanwhile, smart companies are getting cited by ChatGPT 10x more than their competitors. The reality? Your 2,000-word SEO masterpiece is invisible to LLMs that want chunked, structured answers…not content marathons. Here’s what we’re seeing work at uSERP for LLM optimization: ❌ What’s failing: […]