If you’re comparing AI/LLMs and SEO as competing channels, you’ve lost the plot…
If you’re comparing AI/LLMs and SEO as competing channels, let alone ditching SEO for AI, you have lost the plot… People keep calling it “the AI era” and saying “SEO is dead” They must hate data, facts, and reality…..? LLMs are not and never were intended to be a replacement for the traditional search engine. […]
AI grifters want you to think “SEO is dead” and “new SEO” is wildly different
AI grifters want you to think “SEO is dead” and “new SEO” is wildly different. They’re dead wrong…. There are an insane amount of “gurus” on LinkedIn — with 0 clients or successful projects yet 50,000 followers by the way — claiming that SEO as we know it has flipped the script overnight. It hasn’t. […]
I asked 4 top SEOs about AI, what they said was insane…
AI, LLMs, GEO, AEO. It’s all the rage. But what is the reality? What are the real, ground-floor SEOs who are actually doing client work (and not just posting junk on Linkedin based on zero experience for clicks) seeing? I asked 4 of the top SEOs. What they shared with me was insane. Here’s who […]
99% of “How to rank in ChatGPT + AI Search” advice is literal bulls****
99% of “How to rank in ChatGPT + AI Search” advice is literal bulls****. It’s like we’re back in 2010 peddling SEO hacks… 👉 “Update your post to say it was published today for freshness” 👉 “Spin up a dozen Reddit accounts and sneak in mentions” 👉 “Drop an llms.txt file and pray” Everyone’s chasing […]
“ChatGPT pulls from page 2-4 of Google, no need to rank #1….”
This is the single worst SEO advice I’ve ever heard. And it’s being shared daily on LinkedIn by your favorite “SEO influencer” who has never had a real client case study in their life. LLMs are distribution amplifiers, not platform replacements. The data shows: AI adoption has actually increased traditional Google search volume, not decreased […]
Google just said “Good SEO is good GEO”….
Everyone is racing to sell you on some fancy new GEO/AEO/LLM approach. But when you break it down and ask them to describe how the approach differs from SEO, they can’t. And the answer is simple: while, yes, there are some new things that you can do to increase visibility across LLMs…and LLMs can pull […]
Keyword research is shifting from broad to micro-intent
This changes everything about keyword research: LLMs often default to their internal knowledge for broad queries like ‘What is CRM software,’ but switch to live retrieval for specific, intent-rich prompts. When users ask broad questions like “what is CRM software,” Claude and ChatGPT often won’t even search the internet. They’ll just spit out generic answers […]
LLM Optimization in 2025 – What’s Real, What’s B.S., and How to Do It Right
AI search is overtaking Google. 90% of what you’ve heard about “LLM SEO” won’t move the needle. Watch this video to see what actually works in 2025.
The most worthless SEO metric
“58.5% of Google searches now end without a click”…….is the most worthless SEO data I’ve ever seen. The vast majority of Google searches are basic searches not meant to have clicks in the first place. Unless you are a media publishing brand that relies solely on mass page views to monetize, this metric should vanish […]
How I answer “Is SEO still worth it?” (spoiler: it is)
Over the past few months, I’ve been getting the same inquiry from prospects at uSERP: “Our organic traffic is down X% despite following SEO best practices. Is SEO still worth investing in?”