The SEO Migration Strategy to Prevent Traffic Loss
Moving your website is like performing open-heart surgery on your digital presence. One wrong move can kill years of organic search equity in a single afternoon. If you have seen Organic traffic flatline after a launch, you know the stakes are high. It is a massive risk for any business. A study by Search Engine […]
Reddit SEO: How to Rank Your Posts & Drive Traffic in 2026
Reddit SEO is the secret weapon for marketers in 2026. If you want your brand to be seen, you have to go where people are talking. Google has changed. It’s now prioritizing community-driven discussions more than it did a few years ago. This means a single post on Reddit can outrank a website with high […]
The BIGGEST problem with GEO/AEO right now
The BIGGEST problem with GEO/AEO right now: Brands are sabotaging their SEO to get AI visibility without realizing both channels are symbiotic, not separate… The number of brands “going all in on AI search” while treating Google as an afterthought is frankly wild and nonsensical. Here’s what’s actually happening: The best way to show up […]
“This GEO tactic gets you cited in LLMs!”
“This GEO tactic gets you cited in LLMs!” “Interesting. How do you know that…?” “My research bro. I analyzed 10,000 prompts. All of the brands cited in ChatGPT have pages with expert quotes, statistics, inline citations, structured formatting, and topical depth…” “Ok…sure, but did the page get cited because it had those features? Or did […]
AI slop is driving SEO costs up, not down
The SEO and AI search space has become so exhausting. It’s filled with absolute nonsense from people with zero experience in ever driving revenue from organic search. This post below had 800+ likes and 2,300+ bookmarks yesterday….probably way more now. AI is rotting people’s brains faster than TikTok. If everyone can supposedly publish the same […]
You cannot rank first on ChatGPT. That’s fundamentally not how LLMs work.
If you’re investing in SEO and GEO/AEO this year, be selective on who you partner with. The amount of purely misleading content about SEO and LLMs on LinkedIn has reached all time highs. You cannot rank first on ChatGPT. That’s fundamentally not how LLMs work. AIs are highly inconsistent when recommending solutions. LLMs are probabilistic […]
Listicles are not dead. They’re thriving… when done correctly.
Listicles are not dead. They’re thriving… when done correctly. Despite the uproar in the SEO community last week, listicles are still driving insane results in traditional search + AI. I see this directly across our 70+ active client portfolio. Listicles are not only driving visibility, but directly attributable revenue. “So, why did sites posting a […]
We’ve seen huge AI visibility growth with this client in just three months!
We’ve seen huge AI visibility growth with this client in just three months! But, AI visibility, prompt tracking, measuring qualified leads from GEO, is still in its infancy. There are other core directional metrics we can use to understand if the strategy is working beyond AI tools. Rand Fishkin (from SparkToro) shared really great data, […]
I just ranked my side project website in ChatGPT for “best local SEO tools” in two weeks…
I just ranked my side project website in ChatGPT for “best local SEO tools” in two weeks. How you write and structure content for LLMs is CRITICAL. My newsletter site, SEO Power Plays, is nearly brand new. ~27 domain rating, a handful of very high authority links, and just a few articles written for the […]
Enterprise brands don’t lose in SEO because their content sucks. They lose because….
Enterprise brands don’t lose in SEO because their content sucks. They lose because their systems suck. Every week I talk with enterprise companies who have brilliant writers… yet flat traffic with minimal revenue from organic as a %. Great content does nothing when the underlying system is broken. The companies that win aren’t producing 1000s […]