The biggest mistake I’m seeing brands make with AI content right now
If you’re a real business, please stop taking shortcuts with SEO. You are not special. You are going to receive the same fate as 99.99% of people who do this: A crashed site that never recovers to full potential, and a huge channel you can no longer drive revenue from. Came across this post on […]
10 rules of thumb for link building
I’ve built an uncountable number of backlinks for 10 years straight, for 100s of clients from startups to publicly traded billion dollar brands. Look, John Mu is right. All links are not created equal. A backlink is not a backlink. That’s like saying all chocolate cake is the same. It’s not. Some tastes good, some […]
36% of our leads in the last 30 days came from AI search
36% of our leads in the last 30 days came from AI search. That’s up from 27% in the previous 30 days. Here’s what we’re doing in SEO and GEO to make it happen: Disclaimer: if you’re reading this post hoping for revolutionary GEO hacks, you ain’t getting any. Why? We aren’t doing anything revolutionary. […]
The BIGGEST problem with GEO/AEO right now
The BIGGEST problem with GEO/AEO right now: Brands are sabotaging their SEO to get AI visibility without realizing both channels are symbiotic, not separate… The number of brands “going all in on AI search” while treating Google as an afterthought is frankly wild and nonsensical. Here’s what’s actually happening: The best way to show up […]
“This GEO tactic gets you cited in LLMs!”
“This GEO tactic gets you cited in LLMs!” “Interesting. How do you know that…?” “My research bro. I analyzed 10,000 prompts. All of the brands cited in ChatGPT have pages with expert quotes, statistics, inline citations, structured formatting, and topical depth…” “Ok…sure, but did the page get cited because it had those features? Or did […]
AI slop is driving SEO costs up, not down
The SEO and AI search space has become so exhausting. It’s filled with absolute nonsense from people with zero experience in ever driving revenue from organic search. This post below had 800+ likes and 2,300+ bookmarks yesterday….probably way more now. AI is rotting people’s brains faster than TikTok. If everyone can supposedly publish the same […]
You cannot rank first on ChatGPT. That’s fundamentally not how LLMs work.
If you’re investing in SEO and GEO/AEO this year, be selective on who you partner with. The amount of purely misleading content about SEO and LLMs on LinkedIn has reached all time highs. You cannot rank first on ChatGPT. That’s fundamentally not how LLMs work. AIs are highly inconsistent when recommending solutions. LLMs are probabilistic […]
Listicles are not dead. They’re thriving… when done correctly.
Listicles are not dead. They’re thriving… when done correctly. Despite the uproar in the SEO community last week, listicles are still driving insane results in traditional search + AI. I see this directly across our 70+ active client portfolio. Listicles are not only driving visibility, but directly attributable revenue. “So, why did sites posting a […]
We’ve seen huge AI visibility growth with this client in just three months!
We’ve seen huge AI visibility growth with this client in just three months! But, AI visibility, prompt tracking, measuring qualified leads from GEO, is still in its infancy. There are other core directional metrics we can use to understand if the strategy is working beyond AI tools. Rand Fishkin (from SparkToro) shared really great data, […]
I just ranked my side project website in ChatGPT for “best local SEO tools” in two weeks…
I just ranked my side project website in ChatGPT for “best local SEO tools” in two weeks. How you write and structure content for LLMs is CRITICAL. My newsletter site, SEO Power Plays, is nearly brand new. ~27 domain rating, a handful of very high authority links, and just a few articles written for the […]