I lost $210,000 making this costly agency mistake
I made one costly agency mistake last year…and it cost me $210,000 in revenue I won’t get back… I failed to bulletproof our contracts, and more importantly, to stick to them and take legal action when needed.
How to incorporate PPC into your marketing strategy
In today’s strategy breakdown, I’m covering conversion rate optimization – which is a crucial part of improving your SEO performance and overall ROI from marketing.
Spy on your competitor’s content upgrades to see their influence on traffic growth
SEO tip: Spy on your competitor’s content upgrades to see their influence on traffic growth.
I grew a client’s organic traffic by 654,241% in 30 days
A roundup of the top SEO and content resources this week
“We can’t find good link builders”
“We can’t find good link builders”
How to make the most of GA4 for SEO
A roundup of the top SEO and content resources this week
How to do SEO competitor analysis
Most people plug their competition into an SEO tool and export the list. Great, you now have 4,000 keywords that your competitors cover and you don’t. Say it with me: Just because a competitor targets keywords that you don’t does not mean those keywords are producing revenue for them!
Here’s why zero-click doesn’t matter for SEO
60% of Google searches end without a click….here’s why this DOES NOT matter at all for SEO.
How to get executive buy-in for your SEO strategy
Even though SEO has a very low marginal cost, it still takes resources. Somebody still needs to fund that headcount, the tools, and content or data necessary for projects.
Here’s what 8 SEO experts have to say about the state of SEO
Last October, I reached out to 200+ SEO experts and asked them to share their thoughts on the current state of SEO. We’re talking about the impact of link building, the future of SEO, how to reclaim lost or broken links, and so on.