Brand Mentions in SEO: The Ultimate Guide to Understanding Unlinked Citations and Their Impact on Search Rank
The search landscape is changing. We used to obsess over blue links and anchor text, counting every backlink. But as search engines evolve into answer engines, the rules of authority are changing. It is no longer just about who links to you. It is about who talks about you. You might be thinking… so what […]
My 2026 content marketing prediction
Brands that (A) use SME writers who add personality, real customer language, stories, and conversations that don’t exist online and (B) build AI systems pulling from internal libraries of documented customer conversations, data, and more will dominate content this year. Brands that use AI not as a fake expert to churn out mass content but […]
The #1 AI visibility lever you can pull today
I keep reviewing AEO strategies that look great on paper yet miss the biggest AEO lever that currently exists to quickly drive SQLs and revenue. Everyone’s obsessing over prompts, schemas, and content tweaks in AEO. Yeah, those are great. But 999/1000 times a brand is mentioned by LLMs as a recommendation to a prompt at […]
Enterprise SEO fails when it’s run like startup SEO
Enterprise SEO fails when it’s run like startup SEO. Most of our clients at uSERP today are enterprise. But I’ve spent the last decade doing both, and this in-house uSERP framework has been core since day one. I’ve taken startups from zero, as in literally creating their first blog parent page, to outranking NerdWallet in consumer finance in […]
The 8 Best Local SEO Tools for SMBs in 2026
If you run a small business, showing up on the map isn’t just a nice-to-have. It’s survival. People now find services entirely through their phones. They aren’t looking for a plumber three hours away. They want one around the corner who can come right now. This shift means staying ahead in local search is crucial […]
Enterprise SEO Audit Framework: Mastering Prioritization
Enterprise sites aren’t just larger versions of small-business websites. They are massive ecosystems where one glitch can impact millions of URLs. Larger teams and systems mean that one wrong thing can affect multiple departments. Unfortunately, treating a 100,000-page site like a local blog sets you up for failure. Traditional checklists crumble under the weight of […]
Your Website Redesign SEO Checklist: 15 Critical Steps to Prevent Traffic Loss and Boost Rankings
It’s the nightmare scenario that keeps marketing directors awake at night. You pour budget into a sleek new site. You launch. Then, your traffic flatlines. Website redesigns kill organic traffic more often than they boost it. Usually, it’s because the SEO strategy was an afterthought. But it doesn’t have to be that way, especially if […]
The Economist just cited Google as their biggest traffic driver….
We’re in our best SEO era yet. The Economist literally just cited Google as one of their biggest traffic drivers at Semrush’s Spotlight conference. Last week I spoke to Katerina Clark, Head of Optimizations at The Economist and she gave me an exclusive look at how SEO continues to be a critical growth channel for […]
If you’re comparing AI/LLMs and SEO as competing channels, you’ve lost the plot…
If you’re comparing AI/LLMs and SEO as competing channels, let alone ditching SEO for AI, you have lost the plot… People keep calling it “the AI era” and saying “SEO is dead” They must hate data, facts, and reality…..? LLMs are not and never were intended to be a replacement for the traditional search engine. […]
I asked 3 top SEOs about how AI’s reshaping the futureI search…
Earlier this October, I asked some of the top SEOs about AI and what they said was insane… What are the real, ground-floor SEOs who are actually doing client work seeing? Since part 1 was met with huge interest, here’s part 2 of the conversation. This time, I asked how they see AI reshaping the […]