Every GEO/AEO solution on the market tells you to publish significantly more content to “show up in AI engines.”
Then, structure that content for LLMs. Spin off 100 programmatic posts per month. Chunk your content. Listicles. Comparison posts. The whole nine yards.
While publishing great content in multiple formats on core keywords and prompts is fantastic…that’s one of the smallest pieces of the puzzle.
It’s table stakes now. Everyone is doing it.
As a business, you don’t actually want more CITATIONS in AI. You want more MENTIONS for decision making prompts.
You want your brand to be recommended by someone asks ChatGPT “what are the best solutions for XYZ” more than you want ChatGPT to cite your article as a source to informational, broad prompts.
And low and behold, the best way to make that happen?
Off-page SEO, link building, brand building, PR.
AI engines only pull from your site 8% of the time when recommending you. Meaning 92% of the time an LLM like ChatGPT gives a brand/product/solution recommendation, they are pulling from other websites that mention and discuss the topic.
If your strategy for both SEO + AI search does not include link building, PR, and brand building, you are going to see poor results.
Creating consensus (the new term in AEO/GEO) to show up in AI is done via great off-page SEO and brand building.
