Marketing is about to be the #1 hire in every company
It’s a literal full time job to keep up with the pace of AI. If you’re worried about the near future, you’re not alone. However, I am optimistic about one thing… Marketing. Those that can reliably command attention, build a brand with true affinity, and shape visibility in the marketplace are going to explode in […]
This went viral in SEO last week
This went viral in SEO last week. If you’re taking Google at face value…I’ve got oceanfront property in Arizona for you. Remember folks: Google has openly said, dozens of times, that they despise SEOs and anyone who tries to do SEO. They have openly said links don’t work, then were caught buying their own links, […]
Your AI generated SEO strategy is junk. Here’s why…
A top Wall Street law firm just got busted for AI hallucinations in court. And you think your AI made SEO strategy is foolproof? Get real. If you’re trusting ANY SEO strategy made by AI at face value, you’re going to get crushed by actual SEOs who aren’t afraid of doing the work. If you […]
The biggest mistake I’m seeing brands make with AI content right now
If you’re a real business, please stop taking shortcuts with SEO. You are not special. You are going to receive the same fate as 99.99% of people who do this: A crashed site that never recovers to full potential, and a huge channel you can no longer drive revenue from. Came across this post on […]
10 rules of thumb for link building
I’ve built an uncountable number of backlinks for 10 years straight, for 100s of clients from startups to publicly traded billion dollar brands. Look, John Mu is right. All links are not created equal. A backlink is not a backlink. That’s like saying all chocolate cake is the same. It’s not. Some tastes good, some […]
36% of our leads in the last 30 days came from AI search
36% of our leads in the last 30 days came from AI search. That’s up from 27% in the previous 30 days. Here’s what we’re doing in SEO and GEO to make it happen: Disclaimer: if you’re reading this post hoping for revolutionary GEO hacks, you ain’t getting any. Why? We aren’t doing anything revolutionary. […]
The SEO Migration Strategy to Prevent Traffic Loss
Moving your website is like performing open-heart surgery on your digital presence. One wrong move can kill years of organic search equity in a single afternoon. If you have seen Organic traffic flatline after a launch, you know the stakes are high. It is a massive risk for any business. A study by Search Engine […]
Reddit SEO: How to Rank Your Posts & Drive Traffic in 2026
Reddit SEO is the secret weapon for marketers in 2026. If you want your brand to be seen, you have to go where people are talking. Google has changed. It’s now prioritizing community-driven discussions more than it did a few years ago. This means a single post on Reddit can outrank a website with high […]
SEO Content Strategy: 7 Steps to Build a Winning Plan in 2026
SEO in 2026 has evolved into “everywhere SEO,” which is why SEO content strategy matters more than ever. An SEO content strategy lays out which main topics to target in your content according to your specific audience’s searches. With a strategic approach, you can increase your sales qualified leads (SQL), scale your monthly recurring revenue […]
The BIGGEST problem with GEO/AEO right now
The BIGGEST problem with GEO/AEO right now: Brands are sabotaging their SEO to get AI visibility without realizing both channels are symbiotic, not separate… The number of brands “going all in on AI search” while treating Google as an afterthought is frankly wild and nonsensical. Here’s what’s actually happening: The best way to show up […]