27% of our agency’s inbound leads now come from LLMs…
GEO/AEO is here to stay. ~27% of our agency’s inbound leads self attribute to LLMs. SEOs can fight it all they want, but it’s driving real revenue right now. The amount of leads my agency gets from LLMs is growing daily. Our branded search, direct visits, and homepage visits are growing. This doesn’t mean that […]
The GEO playbook everyone is selling you is missing the most important piece…
Every GEO/AEO solution on the market tells you to publish significantly more content to “show up in AI engines.” Then, structure that content for LLMs. Spin off 100 programmatic posts per month. Chunk your content. Listicles. Comparison posts. The whole nine yards. While publishing great content in multiple formats on core keywords and prompts is […]
The biggest mistake in every AI search vs SEO comparison I see…
AI search to SEO comparisons are fundamentally flawed. The near only time AI models consistently surface a specific brand is when someone is actively evaluating solutions. That’s bottom-of-funnel by nature…so of course that traffic converts higher. This is not groundbreaking news. It’s not that the data is wrong or one channel is better or AI […]
Marketing is about to be the #1 hire in every company
It’s a literal full time job to keep up with the pace of AI. If you’re worried about the near future, you’re not alone. However, I am optimistic about one thing… Marketing. Those that can reliably command attention, build a brand with true affinity, and shape visibility in the marketplace are going to explode in […]
This went viral in SEO last week
This went viral in SEO last week. If you’re taking Google at face value…I’ve got oceanfront property in Arizona for you. Remember folks: Google has openly said, dozens of times, that they despise SEOs and anyone who tries to do SEO. They have openly said links don’t work, then were caught buying their own links, […]
Your AI generated SEO strategy is junk. Here’s why…
A top Wall Street law firm just got busted for AI hallucinations in court. And you think your AI made SEO strategy is foolproof? Get real. If you’re trusting ANY SEO strategy made by AI at face value, you’re going to get crushed by actual SEOs who aren’t afraid of doing the work. If you […]
The biggest mistake I’m seeing brands make with AI content right now
If you’re a real business, please stop taking shortcuts with SEO. You are not special. You are going to receive the same fate as 99.99% of people who do this: A crashed site that never recovers to full potential, and a huge channel you can no longer drive revenue from. Came across this post on […]
10 rules of thumb for link building
I’ve built an uncountable number of backlinks for 10 years straight, for 100s of clients from startups to publicly traded billion dollar brands. Look, John Mu is right. All links are not created equal. A backlink is not a backlink. That’s like saying all chocolate cake is the same. It’s not. Some tastes good, some […]
36% of our leads in the last 30 days came from AI search
36% of our leads in the last 30 days came from AI search. That’s up from 27% in the previous 30 days. Here’s what we’re doing in SEO and GEO to make it happen: Disclaimer: if you’re reading this post hoping for revolutionary GEO hacks, you ain’t getting any. Why? We aren’t doing anything revolutionary. […]
The SEO Migration Strategy to Prevent Traffic Loss
Moving your website is like performing open-heart surgery on your digital presence. One wrong move can kill years of organic search equity in a single afternoon. If you have seen Organic traffic flatline after a launch, you know the stakes are high. It is a massive risk for any business. A study by Search Engine […]