How to make the most of GA4 for SEO
A roundup of the top SEO and content resources this week
How to do SEO competitor analysis
Most people plug their competition into an SEO tool and export the list. Great, you now have 4,000 keywords that your competitors cover and you don’t. Say it with me: Just because a competitor targets keywords that you don’t does not mean those keywords are producing revenue for them!
Here’s why zero-click doesn’t matter for SEO
60% of Google searches end without a click….here’s why this DOES NOT matter at all for SEO.
How to get executive buy-in for your SEO strategy
Even though SEO has a very low marginal cost, it still takes resources. Somebody still needs to fund that headcount, the tools, and content or data necessary for projects.
Here’s what 8 SEO experts have to say about the state of SEO
Last October, I reached out to 200+ SEO experts and asked them to share their thoughts on the current state of SEO. We’re talking about the impact of link building, the future of SEO, how to reclaim lost or broken links, and so on.
Diagnose leaks in your organic traffic funnel using GA4’s custom report
SEO tip: Build a custom report in GA4 to diagnose leaks in your organic traffic funnel.
My SEO Content Topic Formula to rank 1st page every time…
SERP Intent + Topical Relevance Diversity = rankings.
“Publish 1000s of AI articles for SEO!”
Despite all the hype, AI still fails at many areas of content creation (like the kind that translates into real revenue)…
Google’s algorithm was LEAKED…
A message from our sponsor: 59k of the world’s smartest marketers swear by this daily newsletter Stacked Marketer curates the most useful and important digital marketing news and boils it down to a 7-minute read. Sign up here (it’s free). Every weekday, you get breaking news, insights, advertising hacks, tips & tricks for all your […]
How much does SEO cost in 2024?
Ranking for all the top-of-the-funnel keywords in your space is a great start. It might be enough for B2C companies, depending on the rest of their customer acquisition channels and options. But, those terms alone often don’t move the needle for long, drawn-out, complex sales cycles.